Dr. Emily B. Roberson, National Plant Conservation Campaign

Plants are second-class conservation citizens. People often overlook or ignore plants in their environment, even in natural areas where animals tend to receive the "lion’s share" of attention. Sadly this problem is widespread among policymakers. Even many environmental groups often overlook native plants in their work. As a result, plants are discriminated against in every aspect of law, policies, staffing and budgets for science and conservation. The Native Plant Conservation Campaign (NPCC) was created to combat these problems. The NPCC is a national network of Affiliate plant conservation groups including native plant societies, botanic gardens and others. In 2017, the NPCC passed the 50 Affiliate mark and now represents more than 350,000 native plant enthusiasts. The mission of the NPCC is to promote the conservation of native plants and their habitats through collaboration, education, research and advocacy. This presentation will describe the NPCC, our approach to native plant conservation advocacy, and our plans for 2020 and beyond, including programs to encourage use of locally adapted native plants in landscaping and land management, increase staffing and funding for plant science and conservation, and strengthen legal protections for imperiled plants. The presentation will also discuss the growing understanding of the ecosystem services delivered by native plant communities, such as water purification, erosion control, storm protection, pollinator habitat, and buffering of climate change. In recent years, our understanding of the breadth of these services and of their importance to human societies and economies has increased tremendously. This offers new tools effectively to communicate the importance of native plant conservation to audiences that traditionally have been difficult to reach. Even those not interested in native plants for their beauty or inherent value may support conservation and restoration of native plant communities when they learn that it can save $100s of millions in hurricane damage, $billions in water treatment costs, improve public health and save lives.

Date Recorded: 
Thursday, March 5, 2020

CPC Newsletter Ideas for 2020!

Hi everyone, 

As the CPC Newsletter team lines out topics for 2020, we are soliciting your input on stories or themes that you would like to see. This can be a story that your institution has to share with the broader network, or a story or theme that you would like to learn more about. 

Past themes have been quite broad and varied, including: northeast rare plant conservation, impact of hurricanes, parasitic plant conservation, wildfire threats, the importance of collaboration, orchid conservation, climate change, and more. So… anything goes!

Question Category: 

Plant Blindness

What techniques have garden directors and PIs found most effective to discuss plant risk, conservaqtion, and related topics with their audeinces and membership? What can CPC learn from their experiences to increase awareness and knowledge of CPC and its misssion and work.  


Question Category: 

How can we spread awareness of the Plant Nucleus platform to potential conservationists outside the CPC network?

The goal stated in our IMLS grant is to bring the expertise of the CPC network to a larger audience. What communication channels (listservs, conferences) or communication strategies (marketing, social media) would be most useful in spreading encourage stake holders such as government agencies, land managers, garden clubs, and conservation-minded citizens to utilize the resources on this site. 

Question Category: